Joy Organics
At some point in each of our lives we have been to that point where we just wanted to try to be more healthy. Whether that reason is your job, your family, your significant other or just for yourself... we've all been there. However, it is a time consuming, not to mention pricey, process to try and eat better. Especially when we live in the Land of Plenty. Pull out $5 at Taco Bell and you literally walk away with 1000+ calories. Don't believe me?
One Beefy Nacho Burrito = 470 Calories. Yup... (Source: My Fitness Pal App)
Mass production has caused the current "Have it Your Way" ordeal in which we find ourselves. It's cheaper, faster and easier than fighting the crowds at the grocery stores and facing the cleanup process at home after fixing a meal. The choice seems simple doesn't it?
Then we start to notice that the washer must be shrinking our clothes. Our favorite jeans just don't fit like they used to, the buttons on our shirts seem to be pulling a bit tight and we never remembered the last time walking up a set of stairs winded us.
Now, there is nothing wrong with fast food in moderation. I love jamming down on some Krystal Burgers, but fast, processed and sugary foods are an addicting thing... however, so are healthy foods. The feeling you get after eating it, the taste you experience while eating it and the peace of mind knowing that you're doing something good for yourself and the environment are a singular experience! I know, I know... what about the time, the clean up and the expense of keeping so much food around?
Good news... Here in Dalton, GA we are about to get that kind of healthy food with the service and convenience of fast food! From the masterful minds of Hollie Cope and Jennifer Grafe comes Joy Organics.
So, you want to know how it works? Good! I caught up with Hollie for a chat about what you, the customer, can expect from them and this new venture in Downtown Dalton!
Joy Organics believes in balance. We promote a variety of ways to enhance your nutritional uptake. Juicing is one of them. Raw, Pure, Organic juice from a variety of vegetables and fruits can allow for the most nutrient dense meals or supplements.
I asked Hollie, "How are your juices meant to work? I mean, would you replace a meal with one of your 16oz. offerings?"
Hollie: Substitute, Supplement & Saturate... that's our motto. We would encourage customers to replace a meal or highly-processed snack with one of our many juices. As far as supplementing goes, our juices have tons of extra vitamins and minerals to add to your existing diet. Plus when you drink juice you are saturating your body with all sorts of things that can aide in digestion and supply your body with antioxidants.
Me: Will you have any offerings for diabetic customers looking to imbue their bodies with this goodness?
Hollie: Absolutely! While not all sugar will be eliminated, that's impossible with fresh fruit, we have developed a line of juices that have a lower glycemic index for those that are required to watch their sugar intake.
Me: So, your entire line will be organic?
Hollie: Yes! We will be getting our produce exclusively from local farms and farmers.
Me: Really!? Which farms will be contributing?
Hollie: Let's see... there's: Rise 'n Shine Farm out of Calhoun. Luffman Gardens out of Ringgold. Beulah Farms out of Chatsworth (they have great eggs & honey). Then there is Clawson Farm right here in Dalton, GA.
Me: Can other farmers get in on your juicing business?
Hollie: Of course! As long as they can prove that their crops are being raised organically. No pesticides, artificial fertilizers and things like that.
Me: What about the time aspect? Won't it take a long time to press each bottle of juice while people wait?
Hollie: Not at all. We will have all juicing done in the morning before folks get there. That way all they have to do is tell us what flavor they want and then they can be on their way! We plan on doing the same with boxed lunches some time in the future.
Me: How long of a shelf life can organic juice have?
Hollie: Our juices are all cold pressed, rendering the maximum nutritional value, and will last three days (refrigerated).
What else can we expect from Joy Organics in the future?
Moving forward Hollie stated that more than anything their shop will be used as a base for educating everyone about the benefits of the lifestyle which their store will espouse. This means workshops, both free and paid, that anyone and everyone may attend. They have teamed up, and will continue to team up, with local doctors and nutritionists to lead these workshops.
Hollie said that we can also look forward (around September) to their line of ready to go lunches. These will include their organic vegetables paired up with a variety of hot protein dips that could include things like cashew butter, hummus, baba ganoush and many others. The lineup is still in development at this point.
This is the first time this kind of business has been seen in Dalton, and the buzz around it has been exciting to hear. This town is hungry (pardon the pun) for something exclusively healthy in their midst. It's only natural with all of the running/walking/biking trails housed in Whitfield County that we should have healthy food to go along with a healthy lifestyle!
Both Hollie and Jennifer have a vested interest in educating everyone they come across on how juicing and living an organic lifestyle has helped them personally, and boosted their families' health as well! Their passion comes across instantly when the topic of healthy living is broached. Don't believe me? Well, come and ask them yourself at their grand opening!!! Show this new business some love and your support and they will show you how to achieve the healthy lifestyle you've been pondering.
Grand Opening June 15th!!!
11AM-2PM & 5PM-7PM
For more information please visit: www.thejoyjuice.com
Be sure to like them on Facebook as well: Joy Organics
